The ribbon-cutting was followed by a cake-cutting, a branded horse presentation and a hosted programme of speeches laying out OBS Global's ambitions, connecting business leaders, investors, entrepreneurs and communities across borders. Event signage described the group as running a chapter-based business network spanning more than 500 chapters across over 100 countries on ten platforms, part of what organizers promote as the world's longest business summit, claims that reflect the organizers' own description of the initiative rather than independently confirmed figures.
Through the evening, the event's media team ran interviews and media talks and covered proceedings from a dedicated OBS Global media wall, with outlets from several countries, including Indian broadcasters, represented among the press in attendance. Live entertainment and an award segment recognized individuals the organizers credited with helping bring the launch together.

OBS Global framed the Dubai evening as the opening of a season rather than a single event, promising a continuing run of international business connections, collaboration and opportunity under the 'One Business Season' banner, summing up its pitch as one world of opportunity.